Disney announced they will be offering a new, cheaper subscription option for their streaming serviceDisney Plus. The new option, which is scheduled to be made available in the U.S later this year, will have a reduced price tag and include ads.
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Additional details on the launch date and pricing will be announced at a later date. “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families,” said Kareem Daniel, Disney’s Chairman of Media and Entertainment Distribution, in an official statement. Rita Ferro, Disney Media’s President of Advertising and entertainment distribution, added, “Since its launch, advertisers have been clamouring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory. Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands,Disney, Pixar, Star Wars,Marvel, and National Geographic.I can’t wait to share more with advertisers at the Upfront.”
Since its launch in November 2019, Disney Plus has been home to dozens of original shows and movies from Marvel Studios and Lucasfilm studios. It’s also expanded its massive library of content both in the U.S and internationally, where programs and films from other Disney-owned properties, such as 20th Century Studios, have been added. It was also recently announced that Disney Plus had acquired the streaming rights to the previously cancelled Netflix and ABC Marvelshows such asDaredevil,Jessica Jones, andAgents of S.H.I.E.l.D,thus increasing its already massive library of content.
Disney’s current subscription costs users $7.99 a month in the U.S or $79.99 annually. Disney Plus is not the first streaming service to offer a similar ad-supported tier. The Disney-owned U.S basedstreaming service Hulualso offers an ad-supported option at $6.99 a month, or $69.99 per year. Warner Media’s HBO Max offers this option at $9.99 a month, and NBCUniveral’s more recent streaming service Peacockoffers an ad-supported subscription for free.
ThisDisney Plusnews also comes at an interesting time.Netflix recently announced that it would be increasingits subscription cost, much to some users' chagrin. Unlike other streaming services, Netflix does not offer a cheaper ad-supported option.
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