TheXbox Game Passservice has quickly risen to be one of the most successful streaming services within the entertainment industry, which is all the more impressive given how saturated this particular market is. Lauded for its value and range of available titles, the Game Pass service is showing no signs of slowing down.
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Recent Changes To Netflix
For most of Netflix’s time as a streaming service, the sharing of a single account by a number of people under one payment was a very common practice. Considering how this element of Netflix was left relatively unchecked for so long, account sharing slowly seeped into the foundations of Netflix as a service, even if this was unintended by the company itself.
However, the tides of Netflix account sharing appear to be shifting in more recent times, with the company no longer willing to let so much untapped revenue go unclaimed. As early as 2021, for example,Netflix attempted introducing two-factor authenticationfor accounts to make account sharing across households more difficult.
How Xbox Game Pass is Embracing Account Sharing
This new account sharing foray for the Xbox Game Pass service isknown as the Friends and Family Plan, and is set to provide a huge added value to the already reasonably priced subscription service. The Friends and Family Plan will allow up to five players to share a single account and payment, with all five players receiving the benefits of an Xbox Game Pass Ultimate subscription.
Game Pass Ultimate gives playersfull access to Game Pass titles, Cloud Gaming, EA Play, perks and exclusive discounts, and membership to Xbox Live. As of right now, the Friends and Family subscription is only available in Ireland and Colombia, but is expected to make a full global rollout in the near future. Converting from the Ireland and Colombia prices, it can be safely assumed that the Friends and Family subscription will cost around $20 a month, roughly $5 more than a standard Ultimate subscription.
Considering that this $20 will be shared between five people, the sheer value of the Friends and Family tier ofXbox Game Passis drawing swathes of attention from fans, despite the fact that the subscription type is still in its early trial stages. With the Friends and Family subscription having the potential to be very popular, and recent Netflix changes being decidedly unpopular, it seems that major shifts in the entertainment streaming sector are only just getting started.
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